Blog Archives

Google Analytics puts so much traffic data in front of you, as a website owner, and it can be overwhelming. After all, the idea is to use that data to improve the performance of your site. At the same time, … Continue reading Google Analytics, Getting the Most from the Data →

The Ann Arbor Chronicle provides the sole livelihood for its two owners, and a partial livelihood for a half dozen free-lance writers. So it’s crucial that the WordPress platform delivers what’s asked. Mostly that means folks at the Chronicle want … Continue reading Freedom of WordPress: How a Local Online Newspaper Uses WP →

You may not call yourself a “blogger,” but if you’re a business owner, you are missing a huge opportunity to connect with your customers if you’re not blogging. We’re in the age of Content Marketing, where our customers expect us … Continue reading Use Your Blog to Build Your Business, No Matter What Business You’re In →

The WordPress landscape can be a difficult learning environment packed with perils and pitfalls. This field guide includes helpful tips from a seasoned WordPress veteran backed by experience and research. Learn theme and plugin evaluation processes, WordPress best practices and … Continue reading Strategies for Circumventing Pitfalls →

Organic search traffic is a marketer’s dream. These are customers who are actively looking for what you have to sell–all you have to do is wave your arms and get their attention. Best of all, it’s free of direct cost … Continue reading Getting Found: Optimizing Your WordPress Site for Search →

We all know marketing can be very involved. There is so much you need to do: blog, tweet, email, review analytics and so on. It kind of seems like you are totally out of your element, Donnie. At the end … Continue reading Lead Generation & WordPress: The Big Lebowski Way →

Learn how free web-based project management tools can improve your blogging workflow, client management and your overall blogging business. Full-time and freelance bloggers need simple solutions to capture ideas, plan a blog calendar and manage all the content creation and … Continue reading Smart Blogging Tools for a Smarter Business →