WordPress theme designers and developers too often take an overly utilitarian perspective in designing and developing websites – form over function.
If you stay here, you’ll find yourself unable to charge premium rates for your services and probably facing a lot of frustrated customers that expect their websites to generate revenue.
In this talk, I’ll take WordPress professionals into the mind of the web visitors they should be serving. We’ll discuss some basic, but very powerful UI/UX patterns that consistently get customers dialing phone numbers and filling out web forms.
We will walk through very specific design elements, functionality, and the plugins that should be used on every WordPress website that we build.